MERCEDEZ-BENZ :
Elevating Marketing Strategy and Service Excellence:
A Workshop for the Future
Since 2022, Chana Consultant has maintained a productive collaboration with Mercedes-Benz, delivering comprehensive training to their Sales and Service Advisors. Our partnership has encompassed 20 training batches for Motor Show personnel through both face-to-face and online formats, continuing through 2024 as Mercedes-Benz implements strategic shifts in their business approach.
Service
Customize Training Program
Client
Mercedes-Benz
Year
2024
Adapting to Global Strategic Changes
This workshop was conducted amid significant transformations in the global automotive industry, following Mercedes-Benz Global's introduction of their new "One Price Policy"—an initiative focused on pricing transparency. This policy integrates centralized inventory systems nationwide, ensuring customers receive equitable offers across all channels: online platforms, offline touchpoints, and showroom experiences.
In an environment characterized by intensifying competition yet expanding opportunities, the brand sought teams with profound customer understanding who could effectively convert value propositions into sales performance.
We extend our gratitude to Mercedes-Benz Thailand for entrusting Chana Consultant Ltd. with the design and execution of:
"Marketing Strategy & Client Engagement"
This specialized training program was structured into two critical components:
1. For Service Advisor Teams
Focusing on customer communication during "moments of opportunity" and transforming every interaction into "value creation":
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Understanding customer decision-making patterns
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Implementing actionable up-selling and cross-selling techniques
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Developing strategic observation, listening, and questioning skills
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Workshop exercises on decoding customer behavior through in-class practice
2. For Marketing Strategy Teams
Emphasizing marketing strategy development that addresses contemporary consumer behavior and systematically inspires purchase decisions:
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Analysis of target audience purchasing decision frameworks
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Techniques for stimulating "purchase desire" through strategic communication
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Creating substantive value through deep marketing approaches
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Designing value propositions that generate genuine motivation
"It has been an honor and privilege to contribute to enhancing the capabilities of both Service Advisor and Marketing Strategy teams, preparing them for success in every arena of the premium automotive market."
— Chana Wanichapun, High-Value Sales Specialist
If you are seeking workshops or consultancy services that can effectively "decode purchasing decisions" and "close high-value sales" with optimal efficiency, we are prepared to design a curriculum tailored to your specific requirements!
