FRESHKET :
Engineering Growth
for Freshket
As Freshket rapidly expands its network connecting farmers, producers, and restaurants under a single mission—"The best ingredients must be easily accessible and delivered with maximum efficiency"—they faced a critical challenge. Amid organizational growth and expanding sales teams across the country, Freshket needed more than just increased sales figures; they required a system that would ensure every sales team member "grows in the same direction."
Service
Sales Blueprint
Consulting Program
Client
freshket
Year
2022
Our Consulting Approach
We at Chana Consultant are honored that freshket entrusted us with implementing our specialized Sales Blueprint Consulting Program. Our structured consulting approach comprises three integral phases:
1. DISCOVERY: Identify and Understand Root Issues
We conduct a comprehensive analysis of existing sales funnels, processes, and resources to identify strengths to enhance and obstacles to overcome:
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Analysis of current inbound and outbound sales funnels
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Evaluation of tools and processes utilized by the sales team
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Assessment of the sales team's structural efficiency and skill capabilities
2. DESIGN: Create Actionable Sales Systems
Based on our findings, we develop customized sales processes and modules specifically tailored to Freshket's unique organizational structure—not generic templates:
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Design of new processes aligned with Freshket's actual sales methodologies
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Development of practical "Sales Modules" that teams can implement immediately
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Creation of a structured Training Roadmap for progressive team development
3. DELIVER: Transform Plans into Action
We facilitate in-depth workshops emphasizing practical application and immediate implementation, led by Chana Wanichapun and our team of buyer behavior specialists:
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One-day orientation conducted by Chana Wanichapun
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Specialized training focused on each sales module
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Speed Coding Workshop: Professional-level observing, listening, and questioning techniques
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Comprehensive digital resources and sales manuals for ongoing organizational use
"Sustainable sales growth must be built on a foundation of robust systems and a team with profound customer understanding."
— Chana Wanichapun, Strategic Business Consultant
If your organization needs a system that enables your team to "generate value-based sales" rather than relying on short-term promotions or incentives, we stand ready to provide consultation and design a customized sales system for your organization.
